For as long as Facebook has allowed entrepreneurs to set up pages, business owners and managers have pondered how to turn page Social Media Followers into paying customers.
About 13 years have passed since Facebook introduced business pages, and whether social media can help businesses acquire new customers has been settled once and for all.
One obvious thing is the ubiquitous part of social media in our life. Did you know that 4 out of every ten internet users turn to social media for product research? That’s 57.6% of the world’s population!
A million-dollar question arises: how to convert social media users and make more sales, given that a majority of people are now utilizing social media to research purchases?
The term “social conversion” refers to the number of new customers attained via one’s various social media profiles. A social conversion can occur with any social strategy, including paid social media advertising. Several people notice your social media posts and purchase your business.
The art of converting Social Media Followers into paying customers
The good news is that every business, regardless of size (or money), may benefit from mastering the art of social selling. Unfortunately, you can’t start right now. Converting leads from social media into paying customers is as much an art as a marketing strategy, so let’s get started.
Implement these strategies and see a rise in your social media conversion rate.
Step 1: Build a KLT
Con artists are universally reviled. (We apologize to the salespeople; we know that most of you are not shady individuals. You know the phrase.) Establishing your KLT factor is the first step in turning social media leads into paying customers.
KLT, an acronym for “know, like, and trust,” is the cornerstone of any successful social media campaign. KLT was there long before social media. Achieving the triumvirate of “Know, Like, and Trust” is essential if you want to convert casual browsers into committed buyers in any setting.
It’s important to put “Know,” “Like,” and “Trust” in that order.
- If you want to buy sales, you need to earn the trust of your customers.
- However, they will only trust you once they like you first.
- They must get to know you before they can warm up to you.
So, to turn a social media stranger into a devoted supporter, one must:
- Learn about you and get to know you.
Build a solid foundation of trust with you (Looking for tips on strengthening your KLT? This article explores in depth the factors contributing to establishing familiarity, likability, and trust.
The lesson is that you can only expect instant sales if you have an Instagram account and post pictures of your product. Thankfully, the three pillars of KLT are simple to establish on social media.
A feed that contains advertisements is tedious to read. In contrast, if you only share humorous memes, your audience may need to remember that you exist or what value you and your product provide.
You should share various content types. In order to keep your social media feed interesting and provide a comprehensive representation of you and your brand, you should share various content types. Different content types can be used to advance a brand’s goals.
A few suggestions:To share your audience more connected to you, it’s important to provide them with content that reveals your expertise and business. Knowing the content is another way to boost participation. For instance, you may pose queries, share your explanations (and respond when your community shares theirs).
Enjoyable material: share tales of your chaotic daily life, complete with a slobbering spouse, a yapping dog, and a grumpy kid. The point of using social media is to connect with others, and liking content is the way to do that. If you want your content to be successful, share some of yourself and your sense of humor.
To build trust with your audience and convince them to buy from you, the content you create must demonstrate that you can deliver on your promises. Share user-generated content, such as reviews and testimonials, to demonstrate your commitment to your customers. Even if you’re starting and don’t yet have any clients, you can still help others by describing how you dealt with a similar issue or providing actionable advice and resources.
If you divide your content into categories, you’ll have a much easier time creating all of these distinct forms. Establish the many types you’ll need, and make a label for each factor. (Here’s a link to a blog post I wrote about making new tags. The article delves further into social media content creation, focusing on creating the ideal balance of posts for your target demographic.
Step 3: Engage with your audience demographic.
Would you buy from a person who pays you no mind at all? Most likely not. You can’t just sit behind your computer and ignore social media. Spending time engaging with someone can increase the likelihood that they’ll become a paying customer.
Engage with the people who follow you on social media by replying to their comments, following you, starting conversations, and sharing your content.
Step 4: Maintaining a steady pace is essential
The key to successful social media conversions is consistency. If you aren’t actively engaging with your audience and frequently posting on social media, your followers will never trust confidence enough in you to buy a purchase.
Is there a time commitment involved here? Absolutely! That’s why it’s crucial to establish your brand on social media before your official launch date. Start developing your brand as early as possible.
Also, a scheduling app like Edgar can make the whole process much quicker and less tedious.
Perhaps you’re wondering: “How does this relate to converting social media leads into followers?” The complete and total answer is everything.
You need to earn their trust and establish a solid social basis to progress with someone.
After that, you can start planning your exit strategy. The question is, “What will divert your fans and followers from the interstate of social media and onto your turf?”
There are better places to make a sale than social media. For your social media followers to convert from casual browsers to paying customers, you must earn their trust before you can direct them to your website, landing page, or email list.
Step 5: Create compelling call-to-actions
A “call to action,” or CTA, is something you should incorporate into most of your writing. “Give every piece of content a job to do” is one of our favorite rules.
In other words, you need to know what you want people to do after reading your content. They may take some action, such as subscribing to your email list, reading and commenting on a blog post, rating and reviewing a podcast, or even making a purchase after following your Instagram page.
The call to action (CTA) is the part where the audience is prompted to perform the desired behavior. You order them to do something.
Calls to action (CTAs) should be strategically placed throughout your audience, from social media posts to landing pages, to make sales. Don’t rely on the phrases “Buy now” and “Click here.” Use this call-to-action (CTA) best practice to give your copy a little extra oomph.
- Use verbs like “learn” and “find” that implies exploration and study on the reader’s part.
- Be specific about how the CTA will make. To what end will your content, services, or goods help your target audience?
- Justify the investment. You may say something like, “Join 5,000 other business entrepreneurs and subscribe!” You’re adding credibility and increasing value by showing that other people have subscribed.
- Make your call to action more specific using language like, “Sign me up!”
Investigate a variety of call-to-actions to find the one that most engages your target audience. (Edgar’s split testing feature is great for evaluating many calls to action in a social media post. Then, you may implement the most successful variant across your landing pages! (Here, you may view how Edgar’s variants tool operates.)
Step 6: Your landing page is important.
Your call to action should direct the audience to a page where they may send a purchase, download something, or sign up for anything. A landing page is a page an audience arrives at after clicking on an advertisement.
Sending people to a landing page is different from simply directing them to your website or blog, as the latter are not optimized to convert visitors into buyers. If you merely link to your homepage, your potential customer may get lost around your site while looking for a place to buy before giving up and leaving.
According to the premise that all content must have a purpose, your landing page’s job is to move your target audience one step closer to making a purchase. A landing page is important if you can only include one link in your post (looking at you, Instagram! ).
Although many in-depth publications and studies (including this one) discuss the finer points of creating an ideal landing page, we’ll keep things simple for this article.
- Specify what it is that purchasers will get from your service. The benefits your product or service will have on the lives of your target audience members are more important than any features it may have.
- Recognize the value of your USP. What sets you apart from the rest? Who are you targeting with your product? (We share how to create your unique selling proposition.) This makes the presumption that the person who got on your page is interested in what you’re offering.
- Add some testimonials or social proof. One simple way is that, by subscribing to your email list, they will join other people just like them.
- One simple call for action! Keep in a step that the sole audience of your landing page is to move visitors down the conversion funnel; having too many options on the page will only make them clear.
Step 7: Take advantage of lead magnets
Lead magnets are the final puzzle for transforming social media leads into paying customers.
One way to attract new customers is to give them something of value—for free—that addresses a specific issue. Users are usually asked to provide some identification (email address, phone number, etc.) before they may access the free material.
If you can partly solve a customer’s problem with a free piece of content (the lead magnet), they’ll be more likely to buy your product or service so that you can solve the trust of their problem.
Lead magnets highlight your worth and initiate contact with a potential person you know is experiencing a problem you can solve.
Get Social Media Followers conversions going in the right direction.
Converting Social Media Followers into paying customers is a mixture of art and science.
But a dedicated group of people is the bedrock upon which everything else is built. Once you have that, you can try out various CTAs, landing page variations,
How do you prefer to convert your followers into paying customers? Just drop a line in the comments and let us know.